Meet The Team
David Sears
Owner
Durwood Strickland
Operations Manager
Joe Williams
Project Manager
David has over 20 years of expertise in the flooring industry with a strong focus on concrete flooring applications including polished & sealed concrete, resinous floor systems, moisture mitigation systems, and comprehensive surface preparation.
Proven experience in managing and executing projects ranging from $5,000 to over $2 million, across diverse environments such as pharmaceutical facilities, educational institutions, office buildings, hospitals, retail spaces, aircraft hangars, commercial kitchens, and large-scale warehouses.
Durwood has over 38 years of experience in the flooring industry and is backed by 30 years of hands-on installation expertise, providing a deep understanding of both flooring installation requirements and substrate performance.
Certified Mechanic/Partner for Forbo Flooring, as well as NORA, Armstrong, and Dycem certified. Possesses extensive knowledge of flooring chemicals, including hardeners and sealers, ensuring clients receive the most suitable products to meet performance and aesthetic expectations.
Our skilled team combines craftsmanship, precision, and industry experience to deliver high-quality, durable work on every project.
Crystal Sears
CFO
Jenn Reese
Project Manager
Axel
Mental Health Coordinator
Jenn Reese is a skilled Project Manager with over two years of experience leading construction projects from preconstruction through closeout. She oversees all phases of execution, ensuring quality, safety and efficiency throughout. Jenn brings strong expertise in reading blueprints, coordinating cross-functional teams, and maintaining clear, effective communication with clients.
Her background includes roles in project and preconstruction coordination, as well as leadership experience in banking, enhancing her strengths in team management and client relations. She holds an OSHA 30 certification and is proficient in ProCore, Buildertrend, Structur, and other key tools.
Joe has over 35 years of experience in the flooring industry with a specialized focus on resinous flooring systems. He is a certified installer for Dur-A-Flex, General Polymers, RBC Hallmite, among others. He has extensive expertise in polished concrete applications, providing the ability to effectively manage projects while ensuring consistent quality control throughout all phases of installation.
Recipient of Dur-A-Flex’s “Job of the Year” award in the BioPharma sector with a proven track record of installing over 100,000 square feet of resinous flooring systems across pharmaceutical and industrial facilities.
With over 15 years of experience in sales and revenue management in the hospitality industry, Crystal developed a strong foundation in driving growth and building sustainable business practices. Today, she applies that expertise to Merica Concrete Solutions where she oversees finances, implements business systems and continuously refines strategies as the business evolves.
Her hands-on experience as both an entrepreneur and financial steward gives Crystal a unique perspective—combining the structure of corporate hospitality with the adaptability of small business ownership. She thrives on creating systems that support long-term stability while keeping the company positioned for growth.
Axel is our beloved office dog and official morale booster. At almost 2 years old, he takes his role very seriously—whether it’s greeting visitors, reminding us to take a walk break, or making sure snack time is enjoyed by all (especially him). Axel’s favorite parts of the day include getting endless pets, going for walks, and keeping the office safe by alerting us when new friends arrive.
Most importantly, Axel helps us all slow down, smile, and remember the importance of connection and care.
